The UK’s no. 1 online retailer for run, gym and hike, established in 1982.
“With over 12,000 products online, we have the right kit for you – and it’s our role to help you find it. We’re proud to share the most comprehensive, most detailed product knowledge in the industry with you – and from video guides to live expert advice, we’re here to help you to make the most informed choices and have the best-equipped, most enjoyable 1000 miles possible.” - Brett Bannister, Managing Director
Our Story
Founded by professional footballer Bruce Bannister, SportsShoes Unlimited opened its doors in 1982 – the first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
Today we are SportsShoes.com, with the UK’s widest, yet most carefully curated product range and millions of loyal customers. Our passion for what we do is what makes us different, and yet our core values remain the same – to provide the best expert advice, the widest range of the latest performance products from world leading and specialist brands, and award winning customer service.
